Every pixel, on purpose.
I'm Sam Stringer-Hye, an Associate Design Director at Razorfish. I lead teams designing digital products and the systems behind them, from interface decisions to developer handoff.
Selected Work
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Amica.com Design System
Leading component structure, responsive decisions, and design handoff across AEM and React.
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Samsung Bespoke Appliance Configurator
Leading interface design as a refrigerator configurator grew into a kitchen planning tool.
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Whataburger App and Design System
Leading UI direction from brand exploration to ordering screens and a shared design system.
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MyFrontier App Redesign
Redesigning Frontier’s customer app around everyday account management and self-service.
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CVS.com E‑commerce Design System
Shaping the shared visual rules behind category browsing, product selection, and fulfillment.
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Samsung.com Redesign
Visual design for Samsung.com’s global redesign, from navigation to reusable page components.
How I lead
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Teams
I lead teams of three to six designers. On the Amica.com rebuild I led six: I split the design-system work into build, migration, documentation, and audit, assigned component builds, and had designers audit my library branch before we published it.
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Mentorship
I mentor designers at Razorfish and through the Publicis mentorship program, on systems thinking, UX craft, and career growth.
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AI adoption
As an AI advocate for Razorfish's creative team, I built our AI roadmap, surveyed designers on their tools, and brought AI into client work, from a component audit to first-draft pages built with Claude.
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Scope calls
When a ZIP-code editor entered Amica's scope after kickoff, I raised it as an explicit scope decision with a named owner.
Experience
Download résumé-
2021–Present
Associate Design Director
Razorfish
Leads Razorfish design teams on client work for Amica, Samsung, CVS, and Frontier, from discovery through design systems and developer handoff.
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2018–2021
Senior Designer
Razorfish
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2016–2018
Motion & Product Designer
Independent
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2014–2016
Art Director
Mashable
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2012–2014
Motion Designer
NowThis News
Pixel peeper, Homelabber, Typophile, Vinylhead, Cinephile, Interface nerd, Audiophile, Tinkerer, Horror fiend, Motion nerd, Record flipper, Manga reader, Apple fanboy, Dubstep head, Router whisperer, Maker, Sci-fi nerd, UI nitpicker, Gear nerd, Comic nerd, Finisher, HiFi nerd, Researcher, Gamer, Restorer, Mac power user, History buff, Experimental, Watch nerd, Fixer, Codec nerd, UX critic, Collector, Minimalist, Basshead, Denim nerd, Maximalist, Archivist, Spec goblin, Playlist curator, Retrohead, Night owl, Backup evangelist, Reader