Samsung.com Redesign

Samsung.com needed a more unified, modern web experience that could scale across global markets and business sectors. The redesign focused on creating a cohesive design system, refining global navigation, and improving product presentation. This work strengthened consistency across the platform and supported a more seamless brand experience worldwide.

As a Senior Designer, I was one of several contributors to this transformation. I helped evolve the design system and applied it across key site areas to support visual and functional consistency. I also designed and refined page layouts aligned with Samsung’s brand standards, and contributed to the exploration, design, and testing of updates to global navigation to improve usability across regions and audiences.