Hello! I’m Sam.

Associate Design Director focused on
digital product and motion design

My career has centered on building clear, user-centered digital products with motion that adds meaning, not noise. I’m an Associate Design Director at Razorfish, working across UX, UI, and design systems.

Recently I’ve led and contributed to work for Samsung, Frontier, and CVS, including Samsung Bespoke Design Studio, the MyFrontier app, and a Samsung.com and CVS shop refresh.

Earlier, I was a motion and product designer in freelance roles and worked in editorial at Mashable and NowThis News. A film editing background still shapes how I think about pacing and flow.

Projects

Samsung Bespoke Design Studio Samsung, 2024
MyFrontier App Frontier, 2024
Samsung.com Redesign Samsung, 2023
CVS Shop Website Redesign CVS, 2023

Professional History

Oct 2021 - Present Associate Design Director, Razorfish
Jun 2018 - Oct 2021 Senior Designer, Razorfish
Aug 2016 - Jun 2018 Motion & Product Designer, Freelance
Mar 2014 - Aug 2016 Art Director, Mashable
Aug 2012 - Jan 2014 Motion Designer, NowThis News
2011 BFA in Film Editing, Watkins College of Art, Design and Film

Interests

apple comedy
electronic music cinema
watches homelab
denim technology
boots graphic novels